Philadelphia Flyers Community Social Media Channel
Event Photography, Social Media Management, Event Planning
The Challenge:
Revitalizing the Flyers Community Social Media Presence
From the winter to the summer of 2018, I was tasked with running the obsolete Flyers Community Social Media Channel, which has since been integrated into @flyerscharity.
The primary challenges were:
- Low Engagement: The channel was struggling with low engagement and visibility within the community.
- Lack of Content Diversity: There was a need to diversify the content to showcase the various ways the Flyers were positively impacting the community.
- Event Coverage: Effective coverage and promotion of community events and initiatives were required to boost the channel’s relevance and reach.
The Solution:
Strategic Content Development and Community Engagement
To overcome these challenges, I implemented a strategic approach focused on content development and community engagement:
Diverse Content Creation:
- Actionable Step: Developed a variety of content to highlight the Flyers’ community engagement efforts. This included posts about hosting midget teams, honoring veterans with custom jerseys, and sharing stories of brotherly love.
- Impact: The diverse content helped to showcase the wide range of activities and initiatives the Flyers were involved in, attracting more followers and increasing engagement.
Event Photography and Promotion:
- Actionable Step: Photographed the “Women in Sport” events at the stadium.
- Impact: High-quality event photos were shared on the social media channel, generating interest and excitement among the followers, and effectively promoting the Flyers’ community involvement.
Community Interaction:
- Actionable Step: Engaged with the community through interactive posts, and highlighting community stories and feedback.
- Impact: Increased interaction and engagement with the community, fostering a sense of connection and loyalty among the followers.
The Results:
Outcome: Enhanced Social Media Presence and Community Engagement
The strategic initiatives led to several positive outcomes:
- Increased Engagement: The diverse and high-quality content significantly boosted engagement levels on the social media channel.
- Improved Visibility: The effective promotion of community events and initiatives increased the channel’s visibility and relevance within the community.
- Stronger Community Connection: The interactive and engaging content helped to build a stronger connection with the community, enhancing the overall perception of the Flyers’ community efforts.
Conclusion
Summary: Successfully Revitalizing a Community-Focused Social Media Channel
This case study demonstrates the importance of strategic content development, effective event coverage, and community interaction in revitalizing a social media channel. By focusing on showcasing the Flyers’ diverse community engagement efforts, I was able to significantly enhance the engagement and visibility of the Flyers Community Social Media Channel. The success of this initiative underscores the value of a well-rounded and interactive social media strategy in building a strong and loyal community following.