Rebranding of Community Caravan Logo
Branding
The Challenge:
The Community Caravan Logo does not Reflect Boldness and Align with new Grassroot Marketing Campaign
During my internship, I was tasked with redesigning the Community Caravan logo. The team aimed to rebrand and establish a stronger, bolder brand identity that resonated with the fans. The existing logo was perceived as too gentle and misaligned with the department’s vision of projecting a dynamic and bold image.
The Solution:
Strategic Logo Redesign and Brand Alignment
To address this challenge, I undertook a comprehensive redesign process focused on capturing the boldness and excitement that fans were accustomed to:
Understanding Brand Vision:
- Actionable Step: Collaborated with the team to understand their vision and the core values they wanted the new logo to represent.
- Impact: Gained insights into the desired boldness and energy, which informed the design direction.
Creative Design Process:
- Actionable Step: Developed several design concepts that incorporated bold elements, dynamic shapes, and vibrant colors to reflect the team’s vision.
- Impact: Created a range of options that aligned with the department’s goals, leading to the selection of a final design that truly embodied the desired brand identity.
Final Design and Implementation:
- Actionable Step: Finalized the chosen design and oversaw its implementation across various platforms and merchandise.
- Impact: The new logo was adopted for the Community Caravan from 2018 to 2021, enhancing the brand’s presence and appeal.
The Results:
Outcome: Successful Logo Redesign and Positive Brand Impact
The new logo was well-received and achieved several key outcomes:
- Increased Brand Recognition: The bold and dynamic new logo significantly improved brand recognition and resonated well with fans.
- Widespread Adoption: The logo was printed on thousands of hats and distributed as freebies, becoming a popular item among fans.
- Personal Satisfaction: Spotting fans wearing the hats, especially at the shore, reinforced the positive impact of the redesign and brought personal satisfaction.
Conclusion
